What makes Kluck powerful

One operating context, not another disconnected tool

You start in Chat with a first task—improving ROAS, making a brand ad, or finding a product to back—then connect Shopify and Meta when live data is needed. The same Brand Manager can move from finding a problem to planning the response, creating the work, and helping operate it.

• Brand Assets—Brand DNA, Brand Avatars, and References—keep voice, audience, products, visual direction, and creative references available across tasks.
• Shopify and Meta connections add live store and marketing context.
• Competitor tracking keeps public market movements available alongside your own business context.
• Soul instructions make the Brand Manager work according to your preferred standards and communication style.
• Brand Avatars lock a repeatable person or model into image and video creation.
• Multiple users in the organization can operate inside the same workspace with the same locked brand context.

Give the whole team one locked context

Kluck keeps the workspace’s Brand DNA, connected data, instructions, Artifacts, rules, and operating history together. Multiple users within the organization can work from that same locked context instead of rebuilding the brand brief in every conversation or using separate versions of the truth.

• Brand, marketing, creative, and operations teammates start from the same approved brand understanding.
• Work created by one teammate remains available to authorized teammates through chats, Artifacts, Home, and shared workspace modules.
• Organization and workspace roles control who can manage settings, resolve protected approvals, and make billing changes.
• The context stays consistent while individual users can run different tasks for their role.

Understand what is happening in the business

• Ask Chat to review connected orders, products, searches, social accounts, and Meta performance.
• Open Competitors to review tracked brands and their public movements.
• Ask for a plain-English explanation of what changed, why it matters, and what to do next.
• Compare product and advertising signals before deciding what to pause, scale, or test.
• Use the Home feed to see routine activity, approvals, and items that need attention.

Track competitors and research inspiration

• Use Competitors to track public storefronts, collections, merchandising, promotions, social activity, and Meta ads.
• Detect meaningful movements such as new arrivals, offer changes, posting patterns, and new advertising activity.
• Upload an image or video to References under Brand Assets and ask Kluck to generate an original creative with the qualities you want to carry forward.
• Use Inspiration to research a relevant brand's collections, products, prices, materials, colorways, and reviews.
• Run product-fit analysis against your own catalog, price position, markets, and Brand DNA.
• Compare catalogs to find whitespace, strengths, trends, and possible opportunities.
• Save useful inspiration, dismiss weak ideas, and carry selected references into a creative workflow.

Create work that stays connected to the strategy

• Develop campaign concepts, content calendars, product copy, reports, and operating briefs in Chat.
• For a new image or video, use the Creative Journey in Chat: review a plan then Render, or Generate directly. Saved outputs live in Artifacts.
• Ask Kluck to diagnose ROAS, report campaign performance, check catalog health, or rank catalog-expansion ideas.
• Use Brand Avatars to keep the same person or model consistent across image and video outputs.
• Use References as visual context without losing the rules in Brand DNA.
• Turn a promising inspiration product into an original photoshoot direction when that action is available.

Operate with control

Kluck can prepare and, in supported connected workflows, carry out work across catalog, organic social, paid Meta, promotions, and analysis. Sensitive external actions and creative renders can pause for an authorized person to review them.

• Review the creative plan in Chat before an image or video is rendered, or Generate directly when you already know the shot.
• Use approval requests to check the target, timing, budget, audience, and creative before Shopify or Meta writes run.
• New Meta campaigns are created paused until you approve them.
• Use Business Rules to organize rule-driven work through To Do, In Progress, and Done.
• Use Routines to repeat a stable process once, weekly, or at intervals.

Useful things to ask Kluck

• “Give me an ad performance report for the last seven days and explain the two biggest ROAS changes.”
• “Find the products losing momentum and tell me whether the issue looks like demand, merchandising, or media.”
• “Create a Meta campaign for this product using Brand DNA, keep it paused, and stop for approval before anything goes live.”
• “Create an Instagram post and a short content calendar for next week that follows Brand DNA.”
• “Compare this inspiration brand’s selected collections with ours and turn the strongest gap into three original product tests.”
• “Build a weekly routine that reviews store and Meta performance, highlights exceptions, and posts the result to Home.”