Working with Kluck
Audit ads in Performance Marketing
Run an ads account audit, open a project, and plan Meta changes from Performance Marketing without publishing until you approve.
What Performance Marketing is for
Performance Marketing is the workspace for auditing your Meta ads account, then planning and monitoring paid work from that recap. It sits in the main navigation between Routines and Artifacts. Onboarding’s Audit my ad account card opens this area instead of Chat.
Start the audit
- 1Open Performance Marketing from the sidebar.
- 2On the welcome screen, choose Start the audit.
- 3Complete the audit in order: Meta profile (ad account, Page, and where conversions land), Tracking (pixel and purchase signal), Economics (margin, AOV, and how you sell), then Diagnosis of what is already live.
Work from a project
After the audit, Performance Marketing lists Projects. Status labels are Audit, Ads, or Completed. Choose New project when you want a fresh planning workspace that still uses the stored audit. On a project, Start from here offers focused ads tasks:
- Rebuild my campaigns from the audit
- Re-audit my ad account
- Scale what's working
- Fix what's leaking
- Test new creative
- Launch a new campaign
- How my ads did
- Fix my tracking
Approve before Meta changes
Treat “Do not change Meta until I approve” as the operating rule. Kluck can propose structure, budgets, tests, and launches, then pause for review. New Meta campaigns are created paused and still need an explicit go-live approval.
Frequently asked questions
Do I need Meta connected before I can start?
The audit is strongest with Meta Ads connected. You can open Performance Marketing during onboarding; Kluck will ask for the ad account when it needs live data.
Is this the same as Chat?
No. Chat is the general Brand Manager. Performance Marketing is the dedicated ads audit and project workspace. Starter cards there send focused ads requests, still with approval before writes.
Still need help?
Send the team a useful support request.
Include the workspace, affected feature, what you expected, and the error you saw. Never include passwords or access tokens.
Contact supportRelated guides
Getting started with Kluck
Finish the short onboarding, pick a first task, and start in Chat or Performance Marketing before you connect Shopify or Meta.
Connect Meta and select the right accounts
Authorize Meta, choose an ad account, and select the Facebook and Instagram profiles Kluck should use.
Chat with your Brand Manager
Give clear requests, attach useful context, review creative plans, follow execution, and turn responses into reusable work.
Review and approve actions
Understand why work pauses, inspect a proposed action or creative plan, and approve or reject it safely.
Understand plans, credits, usage, and invoices
Review Recurring free, Plan, and Usage credit balances, understand consumption, change a subscription, and manage workspace allowances.