Chat with your Brand Manager

Make a strong request

Give the Brand Manager a decision or deliverable, not only a topic. Include the time frame, audience, constraints, and the source of truth it should use.

• Weak: “Check our ads.”
• Stronger: “Review the last seven days of Meta performance, explain the two biggest changes, and propose what to pause, keep, and test next.”
• Weak: “Make a campaign.”
• Stronger: “Create a paused Meta launch campaign for this product, using Brand DNA, with three ad angles and a one-week test budget.”

Start from a suggested request

On a new Chat, Kluck shows starter chips. Each one sends a full request for you, including when Shopify or Meta is not connected yet.

• Create a brand ad
• Create an IG post
• Make a UGC video
• Watch a competitor
• Plan my content calendar
• Ad performance report
• Boost my ROAS
• Catalog health check

What you can ask Kluck to do

• Analyze Meta ads performance and produce a campaign report.
• Diagnose why ROAS is below a target and propose a prioritized fix plan.
• Create or manage Meta campaigns that start paused and wait for approval before going live.
• Draft and publish an organic Instagram or Facebook post, or a batch of interactive Stories.
• Plan a multi-week content calendar without publishing until you ask.
• Generate images and short product videos in Chat, then reuse them from Artifacts.
• Review Shopify catalog health, create or edit products, and prepare margin-checked discounts.
• Suggest catalog expansion ideas ranked against your Brand DNA and current assortment.

Create images and videos in Chat

Ask for a new image or video, or use New image / New video above the composer. Kluck opens a Creative Journey card: confirm the brief, choose Plan it or Generate, then Render image or Render video. See Create images and videos in Chat for the full flow, resolutions, and credit estimates.

Add useful context

• Attach files when the task depends on a brief, image, document, or reference.
• Record a voice note up to 120 seconds. Kluck transcribes it and treats it as your request.
• Type @ to attach an existing Artifact, Reference, or Brand Avatar when you want to build on it.
• State whether you want analysis, a plan, generated output, or an action.
• Use a new chat for a distinct project so old assumptions do not crowd the request.

Choose Kluck Fast or Kluck Heavy

The composer offers Kluck Fast and Kluck Heavy. Use Fast for everyday work. Use Heavy when the task needs deeper reasoning. Routine planning conversations run on Kluck Heavy automatically, and that picker stays locked.

Choose how actions are approved

The Chat composer can offer Ask before acting or Act without asking. Ask before acting pauses supported external actions for review. Act without asking permits supported work to continue, although safeguards and role restrictions can still require approval. Creative plan review is separate from those write approvals.

Follow the work

Kluck streams the response and can show tool activity, a thought process, and clarifying questions in the thread. If an external action needs permission, the conversation pauses for approval. Generated images, videos, and documents are saved in Artifacts.

When setup is incomplete

The Brand Manager can still work from Brand DNA, conversation context, attachments, and available storefront information. It should not be treated as having current order, inventory, or ad context until the relevant sources are connected.