Use References for visual creative direction

Upload an image or video as creative reference

References, under Brand Assets, is the flexible visual-reference workflow. Upload an image or video you like, then bring it into Chat and ask Kluck to generate something original with the specific qualities you want to preserve.

1. 1Open Brand Assets and choose References.
2. 2Upload reference images or videos.
3. 3Use the reference-type filters to find saved images or videos.
4. 4Open a reference and choose Use in Chat.
5. 5Describe what matters in the reference—such as composition, lighting, pacing, camera movement, palette, typography, or mood.
6. 6Ask Kluck to generate an original image, video, or creative direction for your brand.
7. 7Remove references that should no longer guide the brand.

Use Inspiration for structured product research

Inspiration is the structured research workflow. Add a source brand, choose the collections relevant to your category, and let Kluck organize products for idea development. You can save or dismiss products, analyze fit against your brand, compare catalog gaps, and turn a selected product into an original photoshoot direction.

Use Competitors for ongoing monitoring

References and Inspiration help you create from visual context and research structured product ideas. Neither is the ongoing competitor-monitoring system. Open Competitors when you want to track a brand’s public face and detect movements across its storefront, promotions, social activity, and advertising.

Turn inspiration into an original brief

• Name the strategic element you like: composition, offer, silhouette, color treatment, or message.
• Compare it with Brand DNA and your current product strategy.
• Ask for an original direction rather than a direct copy.
• Treat product-fit analysis as guidance, not a guarantee that an idea will perform.