Build brand context
Brand intelligence
Track competitors and manage Brand Assets—Brand DNA, Brand Avatars, and References—plus Memory & preferences.
Track competitor movements
Monitor competitors’ public storefronts, merchandising, social activity, and advertising to see what changed and what may matter.
7 min read
Generate and edit Brand DNA
Create a reliable brand profile, correct its voice and visual direction, and refresh it from connected pages.
6 min read
Create and use Brand Avatars
Create a reusable person or model reference for consistent image and video generation.
7 min read
Set Memory & preferences
Save standing work instructions in Memory & preferences, review past decisions, and control whether Kluck learns from conversations.
5 min read
Research product ideas with Inspiration
Turn selected inspiration-brand collections into structured product research, fit guidance, catalog gaps, and original creative directions.
7 min read