Brand intelligence
Generate and edit Brand DNA
Create a reliable brand profile, correct its voice and visual direction, and regenerate it when sources improve.
What Brand DNA contains
- Brand overview holds identity, logo, fonts, colors, voice, values, aesthetic, business summary, and basics such as domain, industry, language, and currency.
- Business details holds store context, audience, markets, categories, messages, visual style, and hero products.
- Brand Avatars holds reusable people or models for consistent creative generation.
Generate Brand DNA
- 1Open Settings → Connectors and connect Shopify and Meta.
- 2Open Settings, then Brand DNA.
- 3Choose Generate DNA, or Regenerate DNA if a profile already exists.
- 4Wait for generation to finish. You can return if it takes longer than expected.
- 5Review every section before using it for important customer-facing work.
Correct and improve it
Owners and admins can edit Brand DNA directly; members have read-only access. Correct factual errors first, then refine voice, audience, visual rules, and key messages. Choose Save DNA before leaving the page.
Frequently asked questions
Is Brand DNA the same as Brand Manager instructions?
No. Brand DNA stores factual and creative brand context. Settings → Soul contains instructions that shape how the Brand Manager behaves and communicates.
Still need help?
Send the team a useful support request.
Include the workspace, affected feature, what you expected, and the error you saw. Never include passwords or access tokens.
Contact supportRelated guides
Create and use Brand Avatars
Create a reusable person or model reference for consistent image and video generation.
Configure your Brand Manager’s Soul
Set durable instructions for how the Brand Manager should think, communicate, and collaborate.
Chat with your Brand Manager
Give clear requests, attach useful context, follow execution, and turn responses into reusable work.
Finish setup after skipping onboarding connections
Add missing store and advertising connections after entering your Kluck workspace.