Brand intelligence
Generate and edit Brand DNA
Create a reliable brand profile, correct its voice and visual direction, and refresh it from connected pages.
What Brand DNA contains
Brand DNA sits alongside Brand Avatars and References under Brand Assets. It is a set of editable cards, not two large overview blocks.
- Brand identity, Logo, Fonts, Colors, Tagline, Brand tone of voice, Brand values, and Brand aesthetic.
- Business overview, Store context, Shop & domain, Target audience, Instagram, and Facebook Page.
- Markets & cities, Product categories, Key messages, Visual style, Tone description, and Hero products.
How Brand DNA is generated
- 1Open Settings → Connectors and connect Shopify. Status on Brand DNA reads Generated when Shopify connects until that run finishes.
- 2Open Brand Assets, then Brand DNA.
- 3Wait if the banner shows Collecting storefront signals from Shopify. Generation usually takes 1–3 minutes.
- 4Connect Meta so Instagram and Facebook Page cards can populate.
- 5When Meta is connected and a profile already exists, owners and admins can choose Refresh from pages to pull connected Page identity into Brand DNA.
- 6Review every card before using it for important customer-facing work.
Correct and improve it
Owners and admins can edit Brand DNA directly; members have read-only access. Correct factual errors first, then refine voice, audience, visual rules, and key messages. Choose Save DNA before leaving the page.
Frequently asked questions
Is Brand DNA the same as Brand Manager instructions?
No. Brand DNA stores factual and creative brand context. Soul, under Settings → Account, contains instructions that shape how the Brand Manager behaves and communicates.
Still need help?
Send the team a useful support request.
Include the workspace, affected feature, what you expected, and the error you saw. Never include passwords or access tokens.
Contact supportRelated guides
Create and use Brand Avatars
Create a reusable person or model reference for consistent image and video generation.
Configure your Brand Manager’s Soul
Set durable instructions for how the Brand Manager should think, communicate, and collaborate.
Chat with your Brand Manager
Give clear requests, attach useful context, review creative plans, follow execution, and turn responses into reusable work.
Connect Shopify and Meta after onboarding
Add store and advertising connections after you start in Chat so Kluck can use live orders, catalog, and Meta data.
Create images and videos in Chat
Use the Creative Journey in Chat to brief, plan or generate directly, pick resolution, estimate credits, and save outputs to Artifacts.