Create images and videos in Chat

Start a Creative Journey

Ask Chat for a new image or video, or use New image / New video above the composer. Kluck opens a card in the thread instead of a separate page. The eyebrow reads New image or New video. Choose Dismiss brief if you want to start over.

Plan it, then render

1. 1Complete the brief. Use Continue or Next when more than one step is shown.
2. 2Add product photos, a Reference, or a Brand Avatar when identity or look matters.
3. 3Choose Plan it. Kluck writes the direction before any render spend.
4. 4Review the plan: product, references, Brand Avatar, format, duration, and 1K / 2K / 4K.
5. 5Check Estimated credits for this render, then choose Render image or Render video.

Generate without a full plan

When you already know the shot, choose Generate on the brief instead of Plan it. Direct generation does not require Brand DNA. Add a prompt first; the card says Add a prompt above first if the field is empty.

Tweak an existing creative

Ask Chat to change a headline, price, or background on an existing image. Kluck edits that Artifact instead of starting a new brief. Use in chat from Artifacts, References, or Brand Avatars to attach the source.

Find the result

• Rendered images and videos are saved to Artifacts.
• Open Artifacts, filter by Images or Videos, then Use in chat to revise or build on the work.
• The onboarding Create a brand ad path is a shorter version of this flow. It can make a first image, not video.