Kluck Playbooks
Step-by-step plans for specific growth problems.
Each playbook is a week-by-week plan that puts Kluck's full operating context to work on one high-impact problem, from diagnosis to a repeatable, automated fix.
Playbook
The 30-Day ROAS Recovery Playbook
A month-by-month plan for reversing rising customer acquisition costs and falling ROAS by finding the leak, rebuilding creative with real market intelligence, and locking in the gains with automation.
Playbook
The Shopify Conversion Rate Optimization Playbook
A four-week plan for Shopify conversion rate optimization that finds your leaking funnel stage, sizes the fix in real dollars, and automates the recheck.
Playbook
What Is a Good ROAS? The Formula and Benchmarks
What is a good ROAS? It depends on your margin, not a universal number. Here is the break-even formula, category benchmarks, and how to set a real target.
Playbook
Competitor Price Tracking: What to Watch and When to Respond
Competitor price tracking means watching four signals with real thresholds, and knowing exactly when a price drop is worth matching, and when it is not.
Playbook
Facebook Ads Automation: What to Automate and What to Approve
Facebook ads automation splits into five layers: collection, detection, diagnosis, decision construction, and execution. The first four should run untouched. The fifth shouldn't.
Playbook
AI UGC Video Generator: From Product Photos to Testable Ads
An AI UGC video generator turns product photos into creator-style ads: a full 15-second storyboard, the shot contract, and a controlled testing protocol.
Playbook
Dynamic Creative Optimization: A Testing System That Learns
Dynamic creative optimization pairs modular ads with a controlled testing loop. Learn what to vary, how to detect fatigue, and when to call a real winner.
Playbook
Shopify Analytics Dashboard: Turn Metrics Into Decisions
A Shopify analytics dashboard shows sales and traffic. Learn which metrics matter, how to diagnose product health, and what decision each signal supports.
Playbook
Instagram Automation Tool: Plan and Publish
Use Instagram automation to plan, create, schedule, and publish feed posts, Reels, Stories, and Facebook Page content through Meta's official APIs.
More playbooks
More playbooks covering launches, retention, and seasonal planning are in development.