Brand intelligence

Set Memory & preferences

Save standing work instructions in Memory & preferences, review past decisions, and control whether Kluck learns from conversations.

5 min readUpdated September 15, 2026

Memory versus Brand DNA

Brand DNA describes the brand. Memory & preferences describes how you want the Brand Manager to work. Use Memory for durable preferences such as how direct recommendations should be, what trade-offs matter, and how decisions should be presented.

Save instructions in Memory & preferences

  1. 1Open Settings, then Memory & preferences under Account.
  2. 2Under Work and response instructions, write an answer to What should Kluck remember?
  3. 3Kluck proposes a wording. Confirm it before it is saved.
  4. 4Instructions are grouped as This workspace or This chat. Owners and admins save workspace instructions. Members can view them and make exceptions on a chat.
  5. 5Use Undo if you need to revert the last saved change.
  6. 6Start a new chat when you want to evaluate the changed behavior cleanly.

Past decisions and learning

  • Past decisions shows learned notes from earlier conversations.
  • Learn from conversations can be turned on or off. When it is on, Kluck can propose preferences from chat for you to confirm.
  • Clear learned history removes those learned notes. It does not clear Brand DNA.

Frequently asked questions

Where did Soul go?

Standing instructions now live in Settings → Memory & preferences. Use that page to tell Kluck how to work, not a separate Soul setting.

Still need help?

Send the team a useful support request.

Include the workspace, affected feature, what you expected, and the error you saw. Never include passwords or access tokens.

Contact support

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