# Kluck AI > Kluck is an AI brand manager and advertising agent for Shopify brands. It learns the brand context, generates on-brand image and video creatives, places them into Meta campaigns, launches after operator approval, and continuously monitors performance to propose and apply approved optimizations. Last updated: 2026-09-08 Kluck works with Shopify and Meta. It does not launch or manage Google Ads, TikTok Ads, or Amazon Ads. Paid campaign launches require operator approval. ## Core operating loop 1. Shopify brand context: products, inventory, orders, catalog details, and brand identity. 2. Creative generation: on-brand image and video ad creatives. 3. Meta campaign execution: campaign planning and launch after operator approval. 4. Continuous optimization: performance monitoring and proposed or approved campaign changes. ## Authoritative pages - [Kluck AI homepage](https://kluck.ai/): From Shopify brand context to Meta campaigns that keep improving. Product overview, capabilities, audiences, and pricing. - [Pricing](https://kluck.ai/pricing): Free, Starter, Growth, Lite, and Enterprise plans, credits, and included usage. - [Why Kluck](https://kluck.ai/why-kluck): How Kluck compares to agencies, freelancers, and DIY tool stacks. - [Kluck Help Center](https://kluck.ai/help): Public product documentation and troubleshooting. - [Kluck Playbooks](https://kluck.ai/playbooks): Practical growth programs and reference guides covering Shopify conversion, Meta advertising, creative production, competitors, and organic publishing. - [Power Users](https://kluck.ai/power-users): Early access, exclusive features, and priority support for high-volume brands and agencies. - [Contact Us](https://kluck.ai/contact): Sales, support, and partnership inquiries. - [Privacy Policy](https://kluck.ai/privacy): How Kluck.ai collects, uses, and protects user data. - [Security](https://kluck.ai/security): Kluck.ai security information. - [Terms of Service](https://kluck.ai/terms): Rules and responsibilities for using Kluck.ai. ## Help Center categories - [Getting started](https://kluck.ai/help/category/getting-started) - [Connections](https://kluck.ai/help/category/connections) - [Brand intelligence](https://kluck.ai/help/category/brand-intelligence) - [Working with Kluck](https://kluck.ai/help/category/working-with-kluck) - [Automation](https://kluck.ai/help/category/automation) - [Account and billing](https://kluck.ai/help/category/account-billing) - [Troubleshooting](https://kluck.ai/help/category/troubleshooting) ## Core product guides - [Getting started with Kluck](https://kluck.ai/help/getting-started-with-kluck) - [What makes Kluck powerful](https://kluck.ai/help/what-makes-kluck-powerful) - [Connect Shopify and Meta after onboarding](https://kluck.ai/help/finish-setup-later) - [Connect Shopify](https://kluck.ai/help/connect-shopify) - [Connect Meta and select accounts](https://kluck.ai/help/connect-meta) - [Use Kluck from Claude or ChatGPT](https://kluck.ai/help/connect-claude-chatgpt) - [Troubleshoot Shopify and Meta connections](https://kluck.ai/help/troubleshoot-connections) - [Track competitor movements](https://kluck.ai/help/track-competitor-movements) - [Generate and edit Brand DNA](https://kluck.ai/help/generate-and-edit-brand-dna) - [Create and use Brand Avatars](https://kluck.ai/help/create-and-use-brand-avatars) - [Configure the Brand Manager Soul](https://kluck.ai/help/configure-brand-manager-soul) - [Chat with your Brand Manager](https://kluck.ai/help/chat-with-your-brand-manager) - [Create images and videos in Chat](https://kluck.ai/help/create-images-and-videos-in-chat) - [Review and approve actions](https://kluck.ai/help/review-and-approve-agent-actions) - [Find and reuse generated Artifacts](https://kluck.ai/help/find-and-reuse-artifacts) - [Use References for visual creative direction](https://kluck.ai/help/manage-inspirations) - [Research product ideas with Inspiration](https://kluck.ai/help/research-product-ideas-with-brand-inspirations) - [Use Home and Business Rules](https://kluck.ai/help/use-home-and-business-rules) - [Create and manage routines](https://kluck.ai/help/create-and-manage-routines) - [Manage your profile and appearance](https://kluck.ai/help/manage-profile-and-appearance) - [Manage workspaces, members, and roles](https://kluck.ai/help/manage-workspaces-members-and-roles) - [Understand plans, credits, usage, and invoices](https://kluck.ai/help/understand-plans-credits-and-usage) - [Solve common Kluck errors](https://kluck.ai/help/solve-common-kluck-errors) - [Contact Kluck support](https://kluck.ai/help/contact-kluck-support) ## Playbooks - [The 30-Day ROAS Recovery Playbook](https://kluck.ai/playbooks/30-day-roas-recovery-playbook): A week-by-week plan for reversing rising customer acquisition cost and falling ROAS using competitor analysis, inspiration-driven creative, generated ad creative, and automated weekly review. - [Shopify Conversion Rate Optimization Playbook](https://kluck.ai/playbooks/shopify-conversion-rate-optimization-playbook): Find the stage, device, traffic source, or product page creating the largest conversion leak before choosing a fix. - [What Is a Good ROAS?](https://kluck.ai/playbooks/what-is-a-good-roas): Calculate break-even ROAS from gross margin, evaluate attribution quality, and set a commercially realistic target. - [Competitor Price Tracking](https://kluck.ai/playbooks/competitor-price-tracking): Build a repeatable competitor monitoring system for prices, promotions, products, ads, and positioning changes. - [Facebook Ads Automation](https://kluck.ai/playbooks/facebook-ads-automation): Understand approval-gated Meta campaign creation, launch, monitoring, and optimization. - [AI UGC Video Generator](https://kluck.ai/playbooks/ai-ugc-video-generator): Plan technically specific UGC-style image and video creative, then test controlled variants in Meta campaigns. - [Instagram Automation Tool](https://kluck.ai/playbooks/instagram-automation-tool): Plan, create, approve, schedule, and publish Instagram content while keeping engagement and interactive Story steps explicit. - [Dynamic Creative Optimization](https://kluck.ai/playbooks/dynamic-creative-optimization): Separate impression-time DCO from controlled creative testing, diagnose fatigue, and run documented Meta tests without forcing a winner. - [Shopify Analytics Dashboard](https://kluck.ai/playbooks/shopify-analytics-dashboard): Turn Shopify sales, traffic, product, margin, and inventory signals into ranked catalog decisions while keeping data gaps and approval boundaries explicit. ## Product terminology - Competitors: an almost real-time view of tracked brands’ public storefront, promotion, social, and advertising movements. - Brand Assets: the workspace's Brand DNA, Brand Avatars, and References, managed from one area. - References: uploaded image/video references for new creative generation, found under Brand Assets. - Inspiration: structured research on relevant brands for product-idea and catalog-gap analysis. - Brand DNA: the factual and creative brand profile used by the Brand Manager. - Brand Avatars: reusable person or model references for consistent image and video generation. - Soul: durable instructions that shape how the Brand Manager behaves and communicates, set from Settings. - Artifacts: generated images, videos, and documents saved to the workspace. - Creative Journey: the in-chat brief for a new image or video, including Plan it, Generate, and Render. - Kluck connector: the URL in Settings → Claude / ChatGPT that lets Claude, ChatGPT, or Cursor read a workspace and propose confirmed changes. - Routines: planned tasks that can run once, on a weekly schedule, or at intervals. - Business Rules: rule-driven work reviewed from Home activity cards or the Business Rules board.